We’re delighted to be leading digital communications for the Department of Health’s HPV vaccine programme this year. The vaccine will help protect young girls from cervical cancer and will be given out through schools, and digital has a powerful role to play in promoting engagement and understanding of the initiative across the target audience. We’re obviously very proud of our continued involvement with the COI on this and other social marketing campaigns as part of our roster position. More on the results later this year! In the meantime, many thanks to our friends at NMA and Campaign for a mention last week.