Well, news is just in that the snappily-named Internet Corporation for Assigned Names and Numbers has decided to liberalise generic top level domain names. Which means that we will be able to have .mook instead of mook.co.uk, and brands will be free from the limitations of ‘brandname.com’ forever, including the historic connection between domains and geography that doesn’t necessarily reflect the content or purpose of a website. But before you rush out and buy one, applications won’t be taken until the first part of 2009, so there’s plenty of time to think up hilarious domain-based jokes like www.dot.dot. This was an inevitable development given the sheer volume of websites and demand for domains online. However, now that web content is increasingly divorced from specific websites and allowed to frolic and gambol like new born Lambs through our wonderfully 2.0 Interweb, it will be interesting to see what impact this really has on the web as we know it. Probably massive, and like most things Internet, totally unpredictable and immediate… Sigh.