The Challenge
Make sport relevant and accessible to the young people of Russia, and use ‘Just Do It’ to inspire them to play more.
The Insight
Young Russians want to be inspired to fulfill their potential.
The Solution
A website driving the ‘Don’t let anything stop you’ campaign message with over 30 minutes of compelling documentary footage shot on the streets of Moscow. A Google maps application drives participation in sport and builds community by highlighting sports venues and networks.
The Result
As part of the integrated team at Nitro, we collaborated closely with the Nike team and young people on the ground in Russia to