The Challenge
Drive sales of the Nike TN1 in the build up to the 2007 holiday period across Europe.
The Insight
TN1 is about the street and the young people that wear it.
The Solution
‘Represent the street’: we developed cross platform a pan-European campaign as part of the Nitro integrated team that celebrates young consumers’ ownership of the shoe across posters, in-store, bus media, online advertising, viral films, online user generated content destination.
The Results
Over 260,000 visitors to the website in the first three weeks.